Let Us Take a Look at 2017’s Creativity in Design
We live today in a digital world, both personal and especially business, and thus the website of a company has to be created in such a way that it truly represents what a company would like to tell the world. A website is considered the welcome mat of a company and a means to introduce what the company has to offer to the world. Therefore, a website is not only user friendly, although this is a very important feature, but that it should have a design that will trigger interest in the digital world. In today’s competitive digital world, a website must be able to literally attract viewers who will become potential customers, and this can be done by its seeming graphics, speedy service and usability, which give an impression of a highly professional and competent website. A website with lifeless list menus and static word dense descriptions are not anymore in style, but on the other hand, have a website that is designed with creativity which will entice viewers thus increasing the traffic of your site and help attain a positive bottom figure of the company.
Having a creative web design is thus more of a necessity today so that it can capture the brand’s personality, and to do this web design and planning in a creative way, tech specialists who know what they are doing are suited to do the job, like those IT services professionals. It is therefore easy to say that tech designers are today’s modern age artists.
The buzz word in today’s modernism is minimalism which in marketing strategy plays a role. In web designing today, being minimal would be an incorporation of colours and bolder headlines and simple universal icons.
It is the main objective in using minimalism to have a clear communication with viewers turning into potential customers. Generally, when we say design, what comes into our minds is imagery. Today, static presentation is not only the game but being coupled with moving images or video that made 2017 a more exciting year of web design.
The dynamics of video is being followed with long scrolling that are being implemented on many websites. Today, viewers can navigate pages in such an easy manner because designers are reinventing navigation making collation of information faster and easier for users. In order to give an increase in parallax, a 3D effect is being added to the design.
Being subtle in expression has not gone when it comes to artistry, but instead, what is rising in popularity is illustration in the face of big and bold graphics and photography. The fact is that illustration is a language that is visual and that can present a brand’s qualities without an overbearing presentation, and thus several companies would choose this design more.